There’s many metrics already in the SEO industry like DA, DR, TF to name the most popular so why creating a new one? It’s a question that many peoples are asking me, so that’s why I decided to create an article about it! So let me explain…
What is TA (AKA: Traffic Authority)
TA (Traffic Authority) is a metric I’ve created that use the traffic of a domain as main data, to gauge his real authority.
The problem I was facing with DR (the most popular metric to gauge the authority of a domain) was that it was not accurate, there are too many variables that could cause the metric to be wrong. So I’ve thought and found the solution… How I could find a way to find the real authority of a website? Is it even possible?
Yes, it’s totally possible! The solution;
Take the Organic Traffic and divide it by the Organic Keywords. So the formula is (Organic Traffic / Organic Keywords = TA)
Let me explain you, Let use this site as example; oaklandnewsnow.com
At first view, the site look “okay”.
AHREFS: Great DR Metric and decent traffic.
SEMRUSH: Rank for a lot of keywords, decent traffic in our targeted region (USA).
So at first glance, this domain look legit… the site has a DR44 and has over 1k in organic traffic.. that could be easily sell for 250$-300$ by many sellers because of the high DR and the traffic that is decent. So what make this domain bad?
Only TA (Traffic Authority) can distinguish this site from being bad or good. Let start!
First, I always use SEMrush for getting the data, the reason is that Ahrefs is far of being accurate (no tools are perfect… but I believe SEMrush is the most accurate and also their API support country-specific rules which is absolutely needed in my filtering process), especially since Jumpshot has shutdown his service. You can learn more about this here.
So let check in depth this site oaklandnewsnow.com, according to SEMrush, here’s the domain stats for the US region;
Organic Traffic: 3255
Organic Keywords: 50 924
Let apply the Traffic Authority formula now;
3255 / 50 924 = 0.063 (TA6)
The TA is really low, that means that domain has a really low authority according to Google. How we can know that? Simple.. the site ranks for 50K keywords but just getting 3K in organic traffic… that means the ranking position of those keywords are really bad.. if the site would have authority.. he would rank better for his keywords right? It’s pure logic!
Now, let use another site as example; rachaeltaylordesigns.co.uk
Organic Traffic: 1728
Organic Keywords: 234
For many peoples, this domain is weak.. DR31, rank only for 234 keywords etc.. But let have a look to his TA;
1728 / 234 = 7.38
Wow… this site has a TA of 738, it’s really strong! The fact the site doesn’t rank for many keywords doesn’t mean that the site has no authority, that just mean that the site owner probably publish a lot less articles or simply, because his articles are not optimized to rank for many keywords.
This site has huge authority because it ranks high for his keywords, if the site has good ranking on Google, that means that Google love this site right? If Google love this site… then it’s absolutely a site we want to have in our backlinks profile!
Now you know my secret… How I rank my websites in the most competitive niche… because I select my backlinks opportunities based on their TA, not on any other “invented” metric. TA is based on real data, it cannot be manipulated, it works and works really well I would say 🙂
This metric formula is really simple.. but don’t forget, SEO doesn’t need to be complicated, the simple things are the one that works the best normally 😉
TA (Traffic Authority) vs DR (Domain Rating)
A lot of peoples are in love with Ahrefs, myself include! I really like Ahrefs, it’s the best tool to make in-depth analysis on the backlinks profile of any site but unfortunately, it’s not perfect… Their metrics can be manipulated.
In the SEO industry, a lots of peoples are purchasing expired/auction domains with high DR only in the purpose to sell guest post articles at higher price.. it also make it super profitable for the link sellers that base their pricing on the DR metric. Personally, I didn’t wanted to base my pricing on DR for my guest posting service, but does I had the choice? Unfortunately not… my metric even if the best in my opinion, is unknown from peoples… Let say that someone pay 200$ for a TA100++ guest post and receive a link from a site with a low DR, like 15-20? What do you think would be his first impression? “I got scammed”.
I know (and you know also now) that TA is the real valuable metric if you want to gauge the authority of a site, if you want to rank, you need to get backlinks from high authority sites (I means from sites that Google really love and rewards with better ranking) and TA is really helpful to find those hidden gems!
Anyways, I have finally included both options, some packages are based on DR and some on TA so my clients can take their own decision.. I’m not here to judge, anyone can have his own preference when it’s the time to set up a link building strategy… and I respect that.
Another reason why I prefer focusing with TA instead of DR is the pricing factor… Most of the webmasters are valuing their site based on their DR and not on their traffic… so finally, you pay a higher price just to get links from high DR sites… but in final, you don’t get better results.
Build links on sites that Google love and believe me, you will see a big difference in the improvement of your ranking.